Copywriting Failures

With such a rich language, why is there so much ho-hum copy out there? Here’s my ‘Not To Do List’ of copywriting clichés and hackneyed phrases. If your current copy has a noticeable wheeze, you could be using a lazy copywriter that reaches for the usual suspects:

strong track record • win win situation • achieve impressive results • across a broad range • build a loyal client base • cutting edge • deliver on time • discover the difference • ensure your message hits home • expect the unexpected • go the extra mile • hands-on • include leading names such as • industry standard • second nature • market leader • need some fresh thinking? • next generation • no project is too small • read on to learn more • one stop service • ranging from… • really connects with the customer • reap the benefits • business solutions • speaks volumes • state of the art • taking time to really understand your business • range of services on offer • time and time again • trust us to get your message across • value added • we add real value • With us on the team • you've come to the right place •

Ready to kick out the clichés? Call Angela on 01673 843852 or contact her through our form and start enjoying some unique copywriting.

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